Human Relations Perspective Matrix (Evolution of Management Class) Essay

Human Relations Perspective Matrix (Evolution of Management Class) - Essay Example 3. Thirdly, according to human relation perspective, in order to achieve the better results, the organization has to build a certain environment where employees are encouraged to fulfill their needs. The organization must allow its employees to interact with each other in order to build a social relationship with each other. 4. Fourthly, the organization must not treat its employees as machines because machines have no emotions. Pugh and Hickson (2007) inform that the organization must connect to its employees emotionally and must satisfy the needs of employees, through which organization can boost its production. 1. Mary Parker Follett has a major contribution regarding human relation perspective. According to Mary Parker, group working and individual working are quite different and the relationships that are developed between individuals working in a group are more significant and put some combined inspiration on the group members. Mary Parker Follett can be regarded as the founder of human relations perspective. According to the theorist, the difference between the opinions of two persons plays a major role in the growth of an organization. She stressed that an organization must be organized in a communal manner where people have a difference in their opinions. 2. George Elton Mayo described in his presented theory that the performance of the employees can be increased by recognizing their work and providing them with better security. He further states that the performance is less affected by the physical environment. 1. Human relations perspective highlights that for accomplishing the objectives of an organization, its significance should be identified along with comprehending the sentimental and communal requirements of the employees of the organization. Without giving importance to employees and their requirements, successful organizational performance is not possible. 2.

Ecommerce and Best Practices in CRM Essay Example | Topics and Well Written Essays - 2250 words

Ecommerce and Best Practices in CRM - Essay Example In addition, by changing paper-based or manual business processes with electronic methods, and by utilizing information flows in contemporary and active manners, e-commerce can improve order processing, delivery, and payment for services, products, and goods as well as minimize corporations’ inventory and operating expenses (Laudon and Laudon 25). This paper presents a detailed analysis of the e-commerce activities specially customer relationship management (CRM). The basic aim of this research is to analyze best practices in customer relationship management. The internet has become a common medium (or source) for electronic commerce (e-commerce), since it is creating up to date methods for organizations to collaborate with their stakeholders and customers. In simple words, e-commerce means carrying out business activities/operations on internet (Norton, 2001, p. 371) and (Worthington, 2003). Amazon.com is one of the most well-known examples of e-commerce. It uses e-commerce to run its business. When someone gives or submits an order at Amazon.com or even just views the web site, Amazon.com is able to scratch various online and e-mail advertisements to user’s interest. Another benefit of e-commerce that Amazon.com uses is the capability to communicate and collaborate with stakeholders and partners (Ray, 2004). This business has created a very useful web site that helps customers buy and ship chocolates. Kim Land, who is director of Godiva Direct says, â€Å"in the beginning this system was launched to make money.† And in two years, online sales have reached to more than 70 percent. This corporation successfully implemented the internet to alert the public to the exercise of catching sharks, taking away their fins for soup, and returning them to the ocean to die. In addition, the implementation of web site also helped people

Compare and contrast essay Essay Example for Free

Compare and contrast essay Essay Brown Brothers; How Negative Stereotypes Affect Polynesian And Maori In New Zealand My demographic is: high school cleaning ladies, fast food burger-making, factory boxpacking, rubbish truck drivers, bus drivers, taxi drivers, sober drivers and living off the pension joy riders — I am a dropout. These are all ideas raised and challenged by Joshua Iosefos 2011 viral speech, Brown Brother. Brown Brother is one of three texts that will be examined, compared and contrasted in this essay. The second text, Manurewa, is a short film based on the South Auckland murder of Navtej Singh, a liquor shop owner. The third text is Fish Heads, a short story written by Aparina Taylor, that focuses on a group of Maori boys who live in the city. The media is a huge culprit for the negative stereotyping that has been brought upon pacifica people. Brown people are more than what they are portrayed to be through media. Films such as Manurewa reinforce many of the negative stereotypes that have been brought upon Pacific people. The stereotype of brown people is a negative one, one of unemployment, one of crime, one of violence. In Manurewa each one of these stereotypes were portrayed. The men in the short film were all unemployed, all committed crime and all showed violence. â€Å"Bro Town, Sione’s Wedding, and do I have to mention the GC? Now I dont mean to condescend I mean these shows are great, dont get me wrong but can anyone explain: will there ever be a time when our representation goes deeper than putting our own people to shame?† Joshua Iosefo, in his Brown Brother speech, spoke about this issue – how the media represents brown people in a negative light. He highlights how these types of shows create and enforce the stereotypes that brown people now have to live by. While these shows are meant to entertain, this negative reinforcement only show the bad side of Polynesian and Maori people. One of the major themes of the film Manurewa is about people being trapped by low expectations and invisible boundaries. People can become trapped from attaining success, trapped from fulfilling their potential, and trapped from being heard. The message in the film Manurewa is that not all brown  people are bad, but the expectations that their stereotypes have created for them along with the people that they are surrounded with often leads to them making horrific mistakes. In this true story, a good person has been surrounded with unemployed, violent people and ultimately ends up committing a murder. In the beginning of the film the boy shows that he does have love and passion in his heart through feeding and nurturing the horse. After the murder the three older men are happy and excited but the boy was completely distressed about what he had done. These two scenes clearly show that the boy is a good person who simply made a bad mistakes because of the people that he was surrounded by. When Joshua Iosefo performed Brown Brother at the Tedx conference, he explained how brown people are trapped because of expectations, and surroundings. Meaning that the expectations that have been set from the stereotypes as well as the people that they are surrounded by impact greatly and almost trap brown people from success. He used a box as an example, where he explained that each side of the box needs to be kicked down in order for Maori and Polynesian people to succeed. People need to make the change themselves through their own actions. Brown people need to stop being what the stereotypes expects them to be and need to start proving that they are better than the stereotype. In the short story, Fish Heads the Maori boys are short of money but they do not let this stop them. All four boys are employed, they all work for the little money that they have and they show that there is no reason to live the way that the stereotype expects them to live. They are not violent, they do not commit crimes and they do not drink alcohol excessively. They respect people and they are happy living a simple wholesome life. Similarly, Joshua Iosefo talks about beating the stereotype, about standing up and showing that you are better than the stereotype. â€Å"You can do all things through Christ, Philippians 4:13. You are more than capable. And I don’t say that just to make you feel better, I say that because I know. Cause your creator told me to tell you so. Yo u will go places, you will tell stories, so do not feel afraid or alone for your God and your family and your home will forever be inside the marrow of your bones. So do not fret, do not regret. For where you go, you take us with you. Brown brother, do not be afraid to be the first, the first to graduate, the first to climb, the first prime minister,  or the first good wife — brown brother, do not be afraid to be the change. Not in skin tone or colour, but a change in mindset. From one brown brother, to another†. These are the powerful words that Joshua pointed at people living under the expectations that the stereotype has set for them. This powerful message is aimed st those who have been beaten by the expectations that have been set by the stereotype. The three texts, Manurewa, Brown Brother and Fish Heads clearly illustrate that there are negative stereotypes and low expectations for Polynesians and Maori in New Zealand. These stereotypes can lead people to feel that they are stuck and defined by their stereotype. Joshua Iosefos speech, talked of the stereotype that was his demographic but also said that Polynesians needed to be responsible for overcoming or changing this stereotype. In the film Manurewa, the inability for Isaac to escape from this cycle of negativity lead the once caring teenager to associate with bad people and ultimately lead to him murdering an innocent man. Whereas in contrast, the text Fish Heads showed that if people are r emoved from negative environments and influences, they are able to live in a non-stereotypical way.

The Macro Perspective On Basf Chemical Company Commerce Essay

The Macro Perspective On Basf Chemical Company Commerce Essay To start, here is the macro perspective on BASF Chemical Company. BASF is one of the leading chemical companies in the world, like this BASF is influenced by many political and economical factors. Different laws and regulations determine the production of the company. Moreover, the technological factor has hardly influence in this area of chemical production, where the innovations are leading force. In addition, the main mission of the company is to create chemistry for the sustainable future. Consequently, BASF Company has a lot of strategic methods to achieve its goals. This report has some objectives. To start, one of the main objectives of the report is to analyze BASF Company. To show the strengths and opportunities of the company`s future development. On the other hand, this report presents the weaknesses and threats of the company, for which it gives advice to make BASF more successful. In other words, this report aims to gives advice to BASF Company how to improve its internal and external situation. The following information was collected for this report. For collecting of information were used two main research methodologies. First, secondary research was done on micro and macro environment of BASF Company, for which the main source was used internet. Second, the primary research was done by conducting an interview with Mrs. Sengel, who is member of Executive Board of the company. The report has the fallowing structure. In chapter two, BASF Company and its product line are shown. In chapter three, the project`s description and aim are explained. Chapter four of the report is the Theoretical Framework of the report, in which the McKinsey`s seven S model, PEST analysis and SWOT analysis are theoretically described. In chapter five and six, PEST analysis and McKinsey`s seven S model are attached to collected information. PEST analysis is used to analyze BASF`s eternal environment, while the McKinsey`s model is used to analyze BASF`s internal organization. In chapter seven, is shown SWOT analysis based on the collected information. In chapter eight the conclusions based on the analyses are drawn. In chapter nine, recommendations for company improvement are given. In chapter ten, this report is critically appraised. 2. Company description 2.1 General Company Information Here is general information about BASF Company. BASF is the leading chemical company, which chemicals are used in almost all industries. The production of the company is separate in six different segments: Chemicals, Plastics, Performance Products, Functional Solution, Agricultural Solution and Oil Gas. BASF like an International company has 70 global and regional business units around the world. The department in Germany is thoroughly oriented in produce of Performance Products. BASF combine economic success, social responsibility and environment protection. The main mission of the company is to create chemistry for a sustainable future. BASFs 111, 141 employees, located all over the world, help the company to achieve its goals. BASF is market oriented in four main areas: Europe, North America, South America and Asia. In 2011, the most sales are made in Europe and company`s annual turnover amounted to 73, 5 billion Euros. 2.2 Product Description Germany`s department of BSAF has a broad range of products. The main segment is called Performance Products, which includes the fallowing product lines: Dispersions and Pigments, Care Chemicals, Nutrition and Health, Paper Chemicals and Performance Chemicals. The product portfolio of the company in this segment includes vitamins and foods additives, ingredients for pharmaceuticals and for hygiene, home and personal care items. Examples are products for hair care, sun and decorative care, body care, facial and oral care. The company does not offer products to the final client. BASF develop and sale molecules, catalysts and ingredients to the other companies which use this things for manufactures of products for final client. These things are not end- product; they are intermediate products which go to other steps of the production process. 3. Project description This chapter will give project description. The chapter will be separate in tree sub chapters, which will describe project description, project aim and research approach. 3.1 Project description This sub chapter will show the project description. To start, BASF is one of the leading chemical companies on the world market. In this market there is a big competition. Firstly, the future opportunity for the company is to create new products. Secondly, to find new market`s possibilities. Thirdly, one of the most important things in this branch is innovation. On the whole, to achieve its goals, BASF have to understand its own strengths and weaknesses. 3.2. Project aim The purpose of this sub chapter is to explain the project aim. For this project was collected information about external and internal environment of BASF Company. The aim of this project is to understand the company`s situation based on McKinsey 7S analysis, PEST and SWOT analysis and based on it to give recommendations about BASF`s future development. Furthermore, to show BASF`s strengths, weaknesses, opportunities and threats. In other words, these are most important factors which describe present situation and future possibilities for one organization. 3.3 Research approach To start, for analysis of BASF Company`s present situation are used two research methods. First, the primary research was done by conducting an interview with Mrs. Sengel, who is member of Executive Board of the company. This information is used for internal analysis of the company. Second, the external environment is analyzed by secondary research method. This includes McKinsey 7S analysis and PEST analysis. Thirdly, the strengths, weaknesses, opportunities and threats are described with use of SWOT analysis. In conclusion, all of collected information is used to give recommendations of the company, about its future development. *The world can be seen in the Glossary 4. Theoretical framework The purpose of chapter four is to show the theoretical framework of internal and external analysis. Hence, the real companys situation will be shown. First, in sub-chapter 4.1 will be shown the internal analysis- McKinsey 7S model. The model include seven elements, which are separated in so called hard S`s Strategy, Structure and Systems and four so called soft S`s Shared Values, Skills, Staff and Style. Second, in 4.2 will be discusse the external PEST analysis. In other words, Political, Economic, Socio-cultural and Technological factors that influence the company will be include. Finally, in 4.3 SWOT- overview of the company will be given. 4.1 Internal analysis Figure 1: McKinsey 7S model 7S.gif Source: 7S strategy software In this paragraph will be shown the so called hard S`s of McKinsey 7S model. Firstly, Strategy describes actions and plans of an organization to achieve specific goals. The external environment influences the company and its strategy. Thus the enterprise prepares to adapt on changes and to determine the right place among customer and competitors. Secondly, Structure describes the hierarchy of the company. It shows the relationships between the people which work in the organization. It can be seen on the organization chart. It always depends from the business strategy, form the business internationalization, size and diversity. The third S from so called hard Ss is Systems. Systems are all procedures which company uses to operate every day. This includes internal and external procedures. Systems are directly related to the Structure and Strategy of the company, because they describe the main practices of the organization to achieve its goals (Cuypers 2010, 3-9). The soft S from McKinsey 7S model, which will be given in this paragraph includes Shared Values, Skills, Staff and Style. Peters and Watermans (1984) argued that shared Values in 7S analysis determine the core guiding principles of the company. Moreover, it refers to what an organization stands for and believes in. Understanding the Shared Values of the company is the easiest way to find the main ideas and goals of the enterprise. To achieve these goals helps Skills. Skills are the unique abilities of the company. Skills describe the capacity and quality of the company in contrast with the competitors. It refers to the learned capability of staff within the company. Very important here is quality of the products and services within the organization. These things are related with the Staff and Style of the company. Staff refers to the number and type of people employed by the company. However, staff describes the processes used to manage the careers of employees. It is related to the Style, because it is directly dependent on the human resources system that manage the way staff is encourage, reward and motivate. Style is the work culture. It is describe the main way in which senior managers run the organization. It is related to the system that influences the procedures in the company. The most important things that style describes are how managers allocated their time, beliefs and their leadership skills. The main factors are the size and the structure of the organization which determines how different departments inside of the company are managed (Spencer, 2011). 4.2 External analysis In the first place, every organization depends on the political factors. Political factors include government regulations and legal issues. The political factors define the structure of the company and the rules under which the company must operated. It depends on the structure, because in the different countries the trade restrictions, tariffs, tax policy and employment laws are not the same (Oxford University Press, 2004). The second factor which directly influences every kind of company or organisation is the economic factor. The economic environment consist different factors, for example income and income distribution, current and project economic growth, inflation and interest rate. This environment can offer to the company both opportunities and threats. Understanding of economic environment determined the company development (Oxford University Press, 2004). Thirdly, the company is influenced by social factors. This lifestyle trends and demographic changes determined the consumer behavior. The main purpose of every company is to understand which exactly are the consumers wants and needs. If social-cultural changes are clear, it is easier for the company to developing strategies and practices to achieve its goals (Oxford University Press, 2004). Finally, in these days, one of most important factors which influence the company is technological environment. This is the most dramatic and the fastest development factor. These are forces that create new technologies, products and market opportunities. In the world of technology, the company has to be open and prepare for new opportunities (Oxford University Press, 2004). 4.3 SWOT According to Berry, the SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats (Berry, 2012). Strengths are internal capabilities that may help the company to reach its objectives; in contrast weaknesses may interfere for that. This includes understanding of the internal environment or the situation inside of the company or organisation. The factors which determined the straightness and weaknesses of the company are tend to be in the present. Factors are relating to products, pricing, quality, staff and processes within the company. With understanding of these factors the company may understand the unique selling proposition and how to improve it (Berry, 2012). Opportunities and threats are related with the external environment which shows the situation outside of the company or organisation. Here, the factors tend have to be in future. Factors here are relating with markets opportunities fashions, trends, seasonability, politics, society, competitors and every other external factor which influence the company. With understanding of opportunities company is able to exploit the external factors to its advantage. Threats are negative factors that may challenge the company`s performance (Berry, 2012). 5. External analysis This chapter explains the external environment analysis PEST. The chapter is divided into four sub charters. Firstly, sub chapter 5.1 will give the Political factors, which influence the BASF Company. Secondly, 5.2 illustrate Economic factors. Thirdly, 5.3 show Social factors. Finally, sub chapter 5.4 analyzes Technological factors which influence the company. 5.1 Political factors There are some political factors, which influence BASF Chemical Company. One of these factors is a common initiative for a sustainable chemicals industry has launched by European Union in 2005 year. This factor has a positive effect on BASF, because the mission of the company is to create chemicals for sustainable future. This political factor gives opportunity to the company to make more innovations with collaboration on European Union. The negative political factor for the company is unfavorable political environment. In European Union there are different laws and regulations about Genno- modified products and some molecule products. For these reason USA is more favorable market for these kinds of products (Thomas, 2005). 5.2 Economical factors One of the results from present credit crisis is reduced consumption of customers. This is strong factor, which influence BASF Company. It makes the future more unstable and precariously. Only the best companies with the best products could keep their market`s place. The second economic factor which influences BASF is increasing energy prices. It is negative because it could damage chemicals industry competitiveness further. On the other hand, there is increasing competition from new economic powers, such as China. To avoid these negative factors, BASF Company could orientate to different markets, such as Africa and Middle East (Thomas, 2005). 5.3 Social factors In chemical`s industry is very complicated to find new well educated faces. The reason is the fact that young people choose other careers in different branch. Young talents in chemical`s branch, which are well educated require very high remuneration and good working conditions. BASF Company is working to improve matters. Flexible working time is one of decisions of the problem. On this way could be attached qualified labour (Thomas, 2005). 5.4 Technological factors For BASF Company the technological innovations are very important. The main reason is that technological innovations gives opportunity to the company to make products better, and to add new products in company`s portfolio. The company is focus of solutions for sustainable future, and definitely innovations are the key point for it. At all, the global technology platforms act as partners in product development (Thomas, 2005). 6. Internal analysis 6.1 McKinsey seven S framework To start, for BASF like as world`s leading chemistry company is very important to strengthen its position on the market. To achieve this goal, company has to focus their business on customer`s needs and demands. In chemistry market, and for company, which do not produce product for the final consumer is required to focus on innovation, to create new products and functionalized materials, and to find new solutions for more sustainable future. These things are very important too, for the other aim of the company, which is to increase year`s profit with average four percent per year, and to grow two percentage points faster than global chemical production (Interview, Appendix 1) (BASF, 2012). The structure of BASF Company is a Matrix structure. The Matrix organizational structure divides authority both by functional area and project area. In BASF there is Board of Executive Directors which consist eight members. They are responsible for the management of the company. The Board of Executive Directors regularly reports to The Supervisory Board. Supervisory Board consist 12 members, six shareholders representative elected by the Annual meeting and six members appointed by the representative body of the employees. Every country and every different department in BASF Company has a chief, who are supervise from the Chairman of the management board Kurt Bock (Interview, Appendix 1) (BASF, 2012). The company systems are very important for the business and for good done work. BASF has an own marketing department in every country where the company is located. In addition, they have supporting marketing agency outside the company, which helps them to develop the motives and the way BASF wants to present itself to the customers. Like a chemicals company, BASF use only trait media for advertising home personal care magazines or euro- cosmetic magazine, which are special magazines for cosmetic market. To exist and to be successful a big company like BASF is necessary to have fixed rules and good communication between different departments. Primary method within the company to discuss the problems and development in the market are manager`s meetings. The complicated structure of the company determined the need from daily meetings of the leader figures in the organization, much that the other companies (Interview, Appendix 1) (BASF, 2012). One of BASF`s goals is to make rules and system more common in the different countries. The leader style in the company allows to employees to share their ideas about innovations. Every idea on issue placed by some of employees is consider, but the main decision is always taken by The Supervisory Board. In the same time, the management style is people oriented, one of the most important things for the company is to understand consumer needs, and to create values for them (Interview, Appendix 1) (BASF, 2012). BASF is company with almost 200Â  000 employees. Every day in Germany for BASF works 54Â  000 employees. They work in different departments but the responsibility for their work is taken by managers of every department. There are a lot of frameworks and guides which are coming from the central department, and which are common for every employee. The employees have to respect the rules and framework given by the main department. Rewards and warnings in the company depend from Human Resource Department. There is not something special within the company, they fallow the legal system. Every employee has a set of target which is called employee dialogue. This makes management style in the company open for ideas from employees. Employee dialogue gives opportunity to employees to talk about the goals which they are achieving in the year and to share new ideas. The incentive system in the company is connected with reward as money bonuses for well done job (Interview, Appendix 1) (BASF, 201 2). BASF Company, as company which do not produce product for the final customers, it is very important to makes products better, healthier and safer than competitors. The reason is that the end consumer never seen and could not understand that BASF Company is better than competitors, and cannot contrast them. The most important thing for the company are innovations, this is the only way that company can be unique and distinctive from competitors. The Company spending a lot of money every year to make research, which helps to find new opportunities for development. In the same time, the company makes everything possible to have products which are already developed and to make them successful on the market. The main question for BASF is to understand better than competitors what are exactly consumer`s needs and to be ready to satisfy these needs on time (Interview, Appendix 1) (BASF, 2012). The core value of BASF is to create chemistry for sustainable future. To achieve its goals BASF tries to be a company with innovative products, intelligent solution of problems and good service departments. The company strives to be the world most widespread supplier in the chemical industry and to generate high return of its assets. It wants to reach these intentions without harming the environment and nature (Interview, Appendix 1) (BASF, 2012). 6.2 Interconnection of the seven S To start, for BASF like as world`s leading chemistry company is very important to strengthen its position on the market. For achieve its goal for the Company is necessary to make its products better than competition and to has high quality of its services. For this helps The Matrix organisational structure and the management style of BASF, which is people oriented oriented to understand customers needs. The company is focus on innovations and every decision for a new idea is taken by The Supervisory Board. For the company`s success is important to have good communication between the different departments and to have fixed rules. In BASF this is achieve with regular meetings of The Board of Executive Directors. The company strives to be the world most widespread supplier in the chemical industry and to generate high return of its assets. For these goals, company has to employ highly qualified staff. Moreover, the leader system of the company is focuses to encourage the employees to share their new ideas. For this, the company use so called Employee dialogue. On the other hand, the company has to invest in researches. The RD department is responsible to find new market opportunities for BASF. The main mission of BASF is to create chemicals for sustainable future. For this goal helps the good organisation structure, cooperation between departments. On the other hand, very important are employees and the way they are managed. Very important are innovations and the style of the company. All of these things determined the current situation of the company and its future position and development of the market. 7. SWOT overview First, BASF Company is one of the leading chemicals company in the world. This factor gives chance to the company, to manage the big part of the market and to have hard influence on smaller chemicals companies. Moreover, as so international and big company BASF has a lot of production sides around the world. One of the company`s strengths are production sides, so called Verbund sides. These sides have really good conglomerates of the production. This conglomeration allows, every kind of product produced within the company, to be used in the most efficient way. Different materials produced in one department of the company, can be used in another one, which means that the BASF Company produce raw materials which use in its own production. Besides, this allows to the company, to produce a lot of different materials and products, to make innovations in this sector and to create more value for the customers than competitors (YouSigma 2011). Second, BASF Company has a huge profit in the last year. Nevertheless, in the last few years is observed declining earnings in several business segments, which is one of the company`s weakness. There are several reasons about this fact. The firs reason, is one of the company threats, is the Economic slowdown in the European Union Region, which is due of the present credit crisis. The credit crisis in these days covers and influence, both small and in the same way huge companies like BASF. The other reason is that people in European Union have possibility to choose between hundred different products. Here the competition is really strong and the market in Europe is developed till maximum. One of company opportunities is to rising commodity chemicals market in regions like Africa, Asia Pacific and Middle East. These are the growth regions of the future, for almost every kind of industry, because the growth rate of profit in future in European countries would not be so high. The other o pportunity for the company is always to develop new products and new ideas (YouSigma 2011). Figure 2: SWOT analysis table Location of factor Favorable Unfavorable Internal Strengths Leading chemical company Concept of Verbund Variety of products Weaknesses Decrease earning in some countries Less expenditure for RD External Opportunities Product innovations Expand the business in Africa, Asia and Middle East Threats Laws and regulations Economic slowdown in European Union 8. Conclusion BASF is international company, which is leader in chemical market. The company production is separated in six different departments and its market is oriented in four main regions. The department of the company which is located in Germany is oriented primly in production of Performance products products for personal care. Moreover, the main mission of the company is to keep its position on the market and to create products for sustainable future. For understanding the present situation of the company was collected information, based on it was made analysis for internal and external environment of the BASF Company. In this report, BASF Company was analyzed. For this analysis were used McKinsey 7 S model for internal environment of the company. The weaknesses, strengths, opportunities and threats were analyzed based on SWOT analysis of BASF. Based on these analyses it was found that the company has well conducted Matrix Structure and good working management style. Nevertheless, global company like BASF is difficult to manage and demand strict rules and frameworks for the employees. On the other hand, the company produces intermediates, which are used from other manufacture companies to produce final products. For these reason, the final customer is not always informed for the quality of BASF`s products. This is the main fact, that one of the most important things for the company is innovations. Certainly, the innovations and development are the company`s main mission. For this mission helps quality R D and marketing department. The conglomeration of the different departments is one of company`s strength. For understanding of BASF`s external environment was used PEST analysis. It was found that, there are different political, economical, social-cultural and technological factors which influence the company. One of negative factors is different laws and regulations, which limited the production of Genno- modified products and some molecule products in European Union. In the same way, negatives factors which influence the company are increasing price of the electricity in these days, and increasing competition from countries such China. But at the same time, the European Union gives opportunity for innovations, which is positive political factor for the company. In conclusion, the company is focus to produce products and to find solutions for sustainable future. Understanding of internal and external environment is the main factor for achieve its goal. 9. Recommendation In this report BASF Chemical Company was analyzed. Based on these analysis was determine the opportunities, threats, strength and weaknesses of the company. Moreover, the internal and external environment of the company was analyzed. Based on this information, this report gives recommendations of BASF how to take advantage of its opportunities. Firstly, BASF Company can be better than competition if it makes more innovations. This is possible with collaboration of RD and marketing department. The company has to be open for new ideas and to search for people who are useful for it. Moreover, the opportunity for the company is to rising commodity chemicals market in regions like Africa, Asia Pacific and Middle East. On this way, BASF will continue to develop the business and to retain its position on the market. Secondly, one of BASF`s mission is to make its management systems more common for every company`s department in the world. For this mission the company has to create more strictly rules and frameworks, which a common for every employee. Furthermore, BASF have to keep the good communication within departments. Finally, BASF Company have to invest more in research about customer`s needs. This is the best way to strengthen its position on the market. The most important thing for one company is to know exactly customers demands and to make everything possible to create products better than competitors. 10. Critical appraisal Firstly, the information collected for the external environment of the company PEST analysis, was very less. There were not interview questions about PEST analysis. For this reason, was very difficult to determine the current external environment of the company and factors which influenced it. Secondly, BASF Company is huge company for which is easy to find a lot of information. It is difficult to determine which of the information is really important. Moreover, the time for writing the report was limited and the interview was conducted late. It is very difficult with so much information to find the right source. To close, it is necessary to be more prepare with the information for this kind of report.

The Practices and Beliefs of Islam Essay -- Islam Religion Islamic Ess

The Practices and Beliefs of Islam Islam is a religion that has existed for millions of years. The followers believed that there is one God and Muhammad is his messenger. Muhammad was deeply troubled by the idols worship of Arabs and the moral ills of society. When he was about 40, he was meditating and heard a voice. According to Muslim the belief the voice was that of the angel Gabriel it said, 'Proclaim.' When Muhammad asked what should I proclaim the voice responded with proclaim in the name of God. Muhammad was a young man born in Mecca about the year 570. Orphaned at an early age, Muhammad was cared for by his uncle. In his youth he worked as a shepherd among the Bedouins. Later he led caravans across the desert for merchants. When he was 25, Muhammad married Khadija. It was ...

Creative Art Therapy: Essay -- essays papers

Creative Art Therapy: Creative art therapy is a technique that implements theory of three major schools of thought: PSYCHODYNAMIC HUMANISTIC BEHAVIORISM „Y Uses: Therapists use this implementation of theory and introduce this technique to the client at the appropriate time to facilitate creativity, personal growth, and therapeutic change. PSYCHDYNAMIC Creative art therapy can be used as a medium to capture hidden impulses, and emotions. This technique also helps to explore unconscious secret desires and fears. Jung ¡Ã‚ ¦s regard for imagination and creativity as one of the major forces of healing. Jung also introduced therapist to the role of active participant in the creative endeavor. Free association „ « HUMANISTIC „ « Creative therapy helps client move towards self-discovery. The client sees self emerge through the development process. (Positive self regard) „ « Art therapy can be used to help the client feel more relaxed in the therapeutic setting. (self disclosure) „ « This technique can be used as an  ¡Ã‚ §active listening ¡Ã‚ ¨ tool to help client express emotions or feelings that can not be verbally expressed. „ « Art therapy encourages the client to view themselves as individuals. „Y BEHAVIORISM „Y Art therapy can be used to modify maladaptive behaviors. „Y True art therapist may have a great deal of difficulty with the above because this approach may be viewed as conforming as opposed to individualization and creativity. „Y (For this purpose, I will not spend much time on this approach) Focus Population of creative art therapy: All; depending on the specific technique being used. Who are art therapists? „Y Art teachers „Y Psychotherapist „Y Psychologist „Y Creative specialist „Y Social workers „Y Psychiatrists Do I have to be artistic? „h No, the therapist does not have to be artist. Artistic ability is not the focus of art therapy. Art students who practice art therapy are sometimes considered possible liabilities because they may be more artistic than the client and the possibility of critiquing the clients work. „h Creative art therapy is not about what the finished product looks like, but what it represents in the form of expression.(the client ¡Ã‚ ¦s) Important to note: „h Exhibition of client ¡Ã‚ ¦s artwork for others to see with out written consent is an invasion of the client ¡Ã‚ ¦s privacy! Æ’Ã ¡ Some E... .... Function:Information gathering Child, adult „h Kinetic family drawing ¡Xclient uses paper, pencils, crayons to draw a picture of a family doing some thing together. (Rapport builder, gather information about other family member. Client verbalizes where he or she fits in the family.) „h Scribble drawings ¡Xtherapist and client take turns drawing scribble while other verbalizes an image. (Builds rapport, becomes a transitional project) „h House plan ¡XTherapist either uses dollhouse or draws a house plan. Client draws or positions family of dolls in areas of the home. (Information gathering. Awareness of roles and relatedness to family and environment) Function: Family or group therapy „h Murals or collages ¡Xtherapist provides pictures, magazines, paper, glue, scissors, markers, etc. Therapist also chooses a relevant topic. The group of family work as individuals and as a group to convey a feeling or message through the artwork. (issues are open) Function: Past becoming present Geriatrics „h Treasured objects ¡Xclient is asked to bring in most precious possessions. Sharing of meaning and related experiences to the objects. (Self  ¡Vdisclosure building trust, active listening)

Crime is a Social Construct Essay

Crime is the product of the social structure; it is embedded in the very fibres of society. In this essay, I aim to explore different theories as to why crime exists within society and how we as a society therefore construct it. Crime is a social construct; it is always in society and is on the increase. It is inevitable. Where does it come from? It comes from legislation, from the making of laws. Functionalists see crime deviance in society as a function, in that it serves to remind us, through public condemnation of those who have broken the rules, of our shared values and norms. Furthermore, they suggest that crime is a result of structural tensions and a lack of moral regulations within society. If the aspirations held by individuals and groups in society do not coincide with the available rewards, this disparity between desires and fulfilment will be felt in the deviant motivations of some of its members. This was the basis for Merton’s Anomie theory. (Robert Merton 1957) Emile Durkheim saw crime and deviance as social factors and believed both of them to be inevitable and necessary elements in modern society. The people in that society are less constrained than in traditional times. There is more room for the individual choice in a modern world and it is therefore inevitable that there will be some non-conformity. Durkheim recognises that no society would ever be in complete consensus about the norms and values which govern it. He also saw that it was necessary for society in that it fulfils two important functions. Firstly, deviance is an adaptable function, and by introducing new ideas and challenges in society, it brings about change. Secondly, deviance promotes boundary maintenance between good and bad behaviours. It constantly keeps us aware of what acts society deems acceptable or not. (Durkheim 1964) The Positivist approach is simply about a deviant’s reaction to external forces beyond their control. The followers of the Interactionist theory, on the other hand, reject this positivist approach and say that it is due to the internal factors of the individual. The Marxism theory however, is structured towards the accumulation of wealth rather than social need. Edwin H Sutherland was the first sociologist to study this area known as ‘White Collar Crime’ in 1949. Let us now look at crimes of the powerful and the less powerful. There are two main points; deviance is a product of unequal power relations and equality in general. Despite the fact that the law is in favour of the dominant class, some of its members do break the rules for their own gain. Power and equality affect the quality of deviant acts. Thus, people that are more powerful are more likely to engage in profitable deviant acts such as corporate crime i.e. bribery and corruption in business and politics, misconduct by professionals such as lawyers etc. On the other hand, the powerless are more likely to commit less profitable deviant deeds such as burglary, theft and armed robbery. (Ermann and Lundman 1996) Power, or rather social class, is therefore the key element which determines the type of deviance people are likely to carry out. The powerful are more likely to commit deviant acts because of something that is called ‘Relative Deprivation’. This is the feeling of being unable to achieve the high standards they set for themselves, compared with the powerless, whose standards are typically low. Their aspirations are so high that they become less achievable. The more that people experience this Relative Deprivation, the more likely they are to commit deviant acts. (Cookson and Persill 1985) Furthermore, the elite have more legitimate opportunities than the poor worker to commit crime i.e. A banker will have better opportunities to defraud customers for instance, and because of his status, the crime is less likely to be detected, whereas the poor worker would probably have to resort to robbing the bank, a much more visible crime. Furthermore, the powerful are subjected to weaker social control. They have more influence in the making and enforcement of control. The laws against higher status crime, the White Collar crime, are therefore relatively lenient and rarely enforced, but the laws against crime which is committed by those with a lower status, are harsher and more often enforced because they are so visible and detected much more easily. The activities of White Collar crime occur on a daily basis, but there is no public outcry or moral panics about it and therefore  no legislation made, whereas, ‘street’ crime attracts massive law enforcement. As Jeffr ey Reiman (2001) so aptly stated, â€Å"The rich get richer and the poor get prison†. Interactionism was quite popular from 1960s to 1970s. Max Weber and George Herbert Mead favour the Interactionist approach and suggest that crime is a social process, that crime is an interaction between the victim, the police/officials and the offender. Crime is shaped by the nature of this interaction and this selective labelling, stigmatisation, negative labelling of those without power and more vulnerable. This approach focuses upon the interaction between deviance and those who define it as such, hence the Labelling Theory. Howard F Becker, the founder of this theory, argues that society creates deviance by making rules. Rules that when broken, constitute deviance, and by labelling those particular people as deviants, they are also labelling them as outsiders. Therefore, it is not the act of the person, but rather a consequence of applying the rules by others to an offender. Deviant behaviour is behaviour that people so label. Becker suggests that in one sense there is no such thing as a deviant act. An act only becomes deviant when people define it as such, when they label it as such. Such labels largely override their status as workers, friends, parents etc and others see them negatively. This ‘labelling’ of people who commit crime, often results in the denial of an ordinary life to them, and because of this denial, out of necessity, they develop illegitimate routines and often resort to a life of crime. Thus, a criminal career is formed and the only way that they can be a part of society, is by grouping with likewise people, and being part of a different type of society. It may be a criminal society, but at least they fulfil that human need to belong. This process results in what is known as the self-fulfilling prophecy i.e. a person is to be known as a criminal, he/she may as they may as well act that way. The Feminist approach is critical of the mainstream approaches in that they see them as male dominated and this gender bias is part of the structure of  the Criminal Justice System, the majority of its personnel being male. Crime is specific to the gender, males being more violent and women committing softer crime such as benefit fraud, shoplifting etc. This approach sees that there is a need for more support and resources for women and that anti-sexist training is necessary in the police force. These sociological theories are intended to apply to both sexes but feminists disagree. For example, Merton’s anomie theory assumes that people are inclined to strive for material success, which is true for men but not necessarily for women, although this is on the increase. (Merton 1957) In the past women have been socialised differently to men. They are traditionally less interested in achieving material success as their place has been in the home. However, this social construct is changing, because women are being given more equal opportunities, and are more likely to strive for that material success, which would account for some increase in women’s crime rates. (Chesney-Lind 1997;Daly and Chesney-Lind1998) This may be an indication that opportunities for women are still far from equal. Anomie theory may apply if this is the case, as the opportunities available to women are lacking in relation to women’s increasing desire for independence and material success, therefore causing the disparity that Merton talks about. Furthermore, men and women calculate the risk of arrest differently. Women are more aware of that risk and that awareness becomes a disincentive. Another interesting argument would be that it is a fact that over 90% of people convicted of crime, are male. (John Hagan et al 1996) Let us now examine how time and space has affected the way that society has constructed crime and deviance. For example, is the death penalty an act of murder? It is in some countries, but not in some US states. Is abortion an act of murder? What about war? Murder exists in some contexts as a crime and not in others. Crime then is a social construct which is ever changing according to time and space. It makes no sense to say that â€Å"crime is a result of biochemistry only† because crime is the result of political decision making, and we can easily change those decisions according to different contexts, without changing our own biochemistry. In an effort to solve the ‘crime problem’ then, our task is to determine how much of ‘the crime problem’ is in fact the result of these definitions and political decisions, and what part is the result of broader sociological or biological forces. The government, in its efforts to tackle the ‘crime problem’, has little regard for the way that working class people and their environments actually work. Its new measures to be tough on the causes of crime fail to question why these things happen, and hence how they might be prevented. Creeping inequalities in education, the health services, housing and pensions, contribute to the lack of belonging that people feel. This disconnected feeling of our seemingly society-less age can only contribute to the ‘crime problem’. It is time to review other methods because the government’s endless clamping down on those who already have the least stake in ‘society’ is not the solution. BIBLIOGRAPHY Bilton T, Bonnet K, Jones P, Skinner D, Stanworth M, Webster A (1996) Introductory Sociology (Third Edition) London, Macmillan Press Ltd. ` Goode E, Ben-Yehuda N (1994) Moral Panics: The Social Construction of Deviance USA, Blackwell. Hagan John et al 1996 The Law and Politics Book Review http://www.unt.edu.lpbr/subpages/reviews/HaganJ.htm Accessed on 28 11 2002 Haralambros and Holborn (1995) Sociology: Themes and Perspectives (Fourth Edition) London, Harper Collins. Reiman Jeffrey (2001) The Law and Politics Book Review http://Paulsjusticepage.com/reiman.htm http://Paulsjusticepage.com/RichgetRicher/fraud.htm Accessed on 28 11 2002 Taylor P, Richardson J, Yeo A, Marsh I, Trobe K, Pilkington A, Hughes G, Sharp K (1995) Sociology in Focus Ormskirk, Causeway Press Ltd. Williamson J (2000) Tough on Horridness – Guardian http://society.guardian.co.uk/crimeandpunishment/comment/0,8146,839659,00.html – accessed on 28 11 2002